We take care of your safety during your outdoor activities.
Claudio Bo
CEO, Head of iOS Development
Enrico Valle
Head of Android Development
Giorgio Ghiggini
R&D Cartography Manager
Pietro Ferri
Marketing & Communication, Customer Care
Claudia Tarabella
Graphic Designer
Filippo Aquinati
Junior Mobile Developer
First part of our journey was dedicated to the most important aspect of a Geo Product, the Data Format. We worked hard deeply studying the Opensource environment state-of-the-art and created a good, solid Data format for our product, very efficient and well compressed to be transferred and used within the embedded environments.
Why to reinvent the wheel? Our experience in the Opensource immediately highlighted the big opportunity to create a completely new user interface, compared to what we saw so far into the embedded environment. The user was used to seeing a 20-year-old interface on his chart plotter or GPS navigator; Horizontal texts, 16 colors (maybe 256), no screen rotation, few fonts style and size... all because of the limited power of the embedded environment. The user today needs to experience the best possible map interface, and we have done so. By customizing Opensource libraries we were able to make the name of the river aligned with the shape of the river, use 16 million colors, any font style and size, rotate the screen upside down as you move around, and much more.
Aqua Map is the first product that GEC put on the iTunes market in September 2013. We started with a simple chart viewer and today we have a complete mobile GPS navigator with all the common and advanced functions available on any chart plotter. "Incredibly clear"- that was the first reaction in the marketplace. Our map is really clear, readable and intuitive! After Aqua Map, we naturally evolved our product to include terrestrial data as well, especially geared toward hiking and biking activities. Thus, we released our second product, Terra Map. Worldwide coverage, hiking and biking trails, elevation curves every 10 meters, shelters, peaks, rivers, lakes, roads, points of interest, and much more.
Why should the user buy a "closed box"? We wanted the user to see the product they were going to pay for. That is why we decided to create a powerful online Geo Viewer for both Aqua Map and Terra Map products.
The second step was to give the user a FREE tool to plan and share their activities using our products. So we created the Geo Viewer Editor version; here the user can "play" with all GPS data, from markers to route planning and GPS tracks (even those from third-party navigation devices/applications). Not easy to explain in writing, try it at the "chart viewer" section of this site!
GEC is in the heart of Tuscany, located in Viareggio, pearl of the Tyrrhenian Sea, home of the yacht building industry and a reference point for the boating industry for Italy and the world.
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